Salomon WMN Trail Half Marathon

Client

SALOMON

date

September 2024

Breaking barriers, building community.

The WMN Trail ½ Marathon was born from a simple yet powerful question posed by three women at Salomon: “What would the most all-time, best-ever race look like for you?” The answer? A race that truly prioritizes inclusivity, accessibility, and community — while maintaining the thrill of competition. In its inaugural 2022 event, 250 women from across the country took on one of the most scenic and exhilarating courses in trail running. From breathtaking views to premium swag, Beers & Cheers and an unforgettable race-day experience, the event set a new benchmark for what a truly inclusive race can be.

The Goal

To create an inclusive, accessible, and empowering race experience that redefines what trail running can be for women—by removing participation barriers, fostering community, and elevating the competitive experience.

Our Solution

Empowerment in every detail.

Salomon was committed to diversifying the sport of running—and that starts with addressing the barriers that often prevent women from participating. By working with key partners and piloting new initiatives, the WMN Trail ½ Marathon introduced groundbreaking race-day support, including:

Free childcare for participants
Free pregnancy deferral to ensure no runner feels left out
Lactation stations featuring Babyation pumps for nursing runners
Menstrual products available at all aid stations
A generous $13k prize purse, ensuring recognition for top competitors

The Results

A race that sparked conversation.

By reimagining what an inclusive race experience looks like, the Salomon WMN Trail ½ Marathon didn’t just host a race—it ignited a movement. This event proved that when you remove barriers and create a truly welcoming environment, more women can confidently show up, compete, and celebrate their love for the sport.

Our Roles

Course Design & Mapping, Event Permitting & City Liaising, Marketing Support, Medical Planning, Project Management, Race & Event Production, Registration Sales, Vendor Sourcing & Management